PRO’s Need to Embrace New Technologies to Keep Pace with Fast Changing Internet World July 10, 2007
Posted by dixonpaul in Career Focus, Social Media.add a comment
In my latest flirt with the on-line virtual world “there.com” I commented to a fellow avatar how great she looked in her bright pink boots – only for her to flee into the jungle. Did I offend her? Should I have pursued her? I think I was more confused in suddenly facing a decision that was for me, well, weird. But for 400,000 there.com members these kinds of experiences aren’t weird at all – in fact they’re perfectly normal.
Online social interaction is transforming the way people communicate, the emergence of blogs, vlogs, podcasts, RSS, and social interaction websites such as Facebook, Myspace, and Second Life have created an arena for people to communicate in a way the world has never seen before. If PR is really about communicating with your publics, then PR practitioners – especially those who are just starting out like me – need to embrace the emergence of new media as a powerful tool for PR practice in the future. (more…)
